No Travel, Collaboration & Performance

We're all being told to stop traveling. However, in our international or global roles, we are all supposed to continue collaboration within the enterprise and across the eco-system. obviously, our performance is supposed to be at least as good as what it used to be, however we are not been given any tools or hints on how to do this virtually. Isn't that strange?

I had the opportunity to meet a number of industry analysts last week and asked them the question if they saw research in that space. And frankly, with a very small number of exception, the overwhelming response was NO. I believe there is a great opportunity here to innovate and contribute to the companies need to reduce costs and greenhouse gas emissions, while motivating employees and improve efficiency.

The answer in my mind is not ONE tool, as the collaboration needs are from a variety of types. In the attached drawing I tried to illustrate my idea. Let me walk you through this by taking a couple examples from a supply chain.

• If you work collaboratively with a supplier and he sees that one of the trucks will arrive late, he can easily make you aware of this through the use of an instant messaging software. A couple of interactions are enough to point out what the issue is, how much delay it will cause and how certain you can be of the new timing. This interactive conversation will obviously be complemented by data that is automatically transferred between partners (e.g. Shipment Notification), and business processes that are executed (e.g. Call-Off process).
• If, when receiving the new revision of the forecast, the supplier realizes he is unable to deliver, but has another proposal on how things could be done, he may want to have a more personal interaction with the planner. He can call him up, using regular lines or VoIP, eventually complemented with PC based video, to discuss the situation, his proposal and come up with an agreement on how to move forward. This interaction is obviously followed up by a transfer of data and the execution of a forecast revision process, and its acceptance.
• If the customer is planning to introduce a brand new product, that implies a different approach in the supply chain, he will probably not want to discuss this over the phone or instant messaging. He will probably be interested in looking at his supplier eye to eye. Video conferencing, and telepresence are ways to achieve this. The interaction is different as it needs a different way to view and understand the attitude of the other.
• If the customer wants ideas being generated by his own or suppliers employees, he will probably use another mechanism. Today a number of "innovation storm" techniques exist. But here again, they address a specific purpose.

These are just examples, but they illustrate the variety of technologies that are required and the different skills that are required to interact with each other. It used to be so simple just to drive or fly to a common location, discuss things face to face and end in the bar,.... where a lot of issues were washed away with a couple pints. Haven't found any techniques to address that one unfortunately.

Web 2.0 and the Enterprise

Late last week, I received a message pointing out social networking had no place in the enterprise. Indeed said the message, Facebook, Twitter and the others do not add any value to the enterprise. Well I choose to respectfully disagree with that comment. Indeed, enterprises should increasingly look at the Web 2.0 space and how it can help them in running their business. There are two main reasons for this:

• First, a new generation of employees are entering the workforce. They are called the Y generation, and have grown up using SMS, Instant Messaging and others. They are all over Facebook, share photo’s in Flickr, video’s in Youtube etc. For them, e-mail is a dinosaur. Whether we like it or not, they are integrating their experience in their business communication in the same way they do privately. If you are interested, a very good case study in the February issue of  Harvard Business Review describes the phenomena
• But there is a more immediate need. In many global companies, travel is severely restricted. But the business needs to go on, and the need for collaboration is not diminishing. Actually, I would argue that the increase in volatility in the current markets only increases that need. Companies have to find new approaches and tools to collaborate virtually.

As pointed out by Dion Hinchcliffe in his blog  entry “Using Web 2.0 to reinvent your business for the economy downturn”, the deeper implication of web 2.0 for the enterprise are often overlooked. The drawing on the left comes from an older entry, but is still very relevant. Listening back to a definition of Web 2.0 given by Tim O’Reilly, I really like the concept of “the user adds value”. Indeed, where in traditional environments you have the producer and the consumer, web 2.0 gives everybody the possibility to contribute. And is that not what we want from a collaboration perspective. To my knowledge, very little research has been done around collaboration tools and what approach to take for what type of business process. Companies need to collaborate all the time, being it for forecasting, sales & order planning, product design or any other critical process.

This brings us back to generation Y. We should take advantage of their arrival to train the organization in the use of such tools to improve collaboration and productivity. If we don’t do that, chances are that they will continue using their favorite tools and expose company information on the internet. I was talking to a client the other day and he pointed out to me he had spent the morning in their local office. He had seen one of their young engineers typing frantically into IM. He was ready to go to him and point out that private conversations did not have their place in the office, but fortunately asked his employee why he was using the tool. As it turned out he was reviewing a beta version of a new software that was being developed by the central IT team in Eastern Europe, and sharing in real time his remarks with the developer who happened to also be an IM fan. My client told me he was happy he had asked first, before beating him up. Now, this scenario is a nightmare for many CIO’s as security cannot be guaranteed. Unfortunately, they do not provide any other means to achieve the same results. Web 2.0 is a tremendous way to harvest the knowledge of the enterprise, increasing productivity and streamline approaches. It is completely under-used, but could be of such a great help in the current downturn. So, what are we waiting for?

Where did good old voicemail disappear?

Back in the nineties, I used to have in my company a real interesting system that we called voice mail.  When I got to the office, in my car, I called up a special number.  I got a nice message telling me how many messages I had received and asking me whether I wanted to start listening to the first one.  While driving I pressed the little button and started listening.  I had one of my colleagues shortly explaining me an issue in asking me what to do about it.  I could then respond by choosing another number, or if I did not know the response, forward it to somebody else with my own comments.  I could then delete the message and move to the next one.  I could send a message to somebody as long as I knew his ID number, or send a message to distribution lists.  As you can put a lot of emotions in spoken words be able to address a whole team was actually very powerful. It actually had nothing to do with the mailbox we now have with our mobile phones.

The way we used to work was actually simple.  We used e-mail for all the background information.  All documents, notes, presentations a.s.o.  were sent to e-mail, while short questions and points needing fast response were going through voice mail.  Actually in voice mail we could even send something normal or urgent, allowing us to differentiate between the things that came at the top of the list and the others.

When we merged with another company that system was obsolited and e-mail became our only and single communication mechanism.  Now we've flogged by hundreds of emails a day and have no way to make a difference between the important things and the details.  Many people speak about voice over IP, and unified communication, but I have seen very little companies implementing anything like that.  I truly believe that 10 years ago are mechanisms to collaborate where better than the ones we have today.  It looks like some time in history we need to take a couple steps backwards before taking the next leap forward.  We used to have voice mail, what's the next thing now?

Teleportation for Collaboration?

Many of you may remember the Star Trek Transporter beaming the crew from the USS Enterprise to remote locations. Obviously, this is film, you will tell me. What does it have to do with collaboration and the subject of this blog.

Well, maybe more than you think. On November 4th during the US election night, CNN used hologram technology to beam their remote reporters straight into the study. To do this, they used equipment developed by Hollywood. The remote reporter was surrounded by 35 cameras that shot him/her from all sides. Didn't sound very practical to me yet.

Last night, I was in London and switched on TV. On CNN, Richard Quest met with a British entrepreneur who was located at the other end of town. Seeing both of them on screen I really had the impression they were in the same room and it took me a while to realize what was happening. They were, here again, using holograms to beam the image of one of them to the place of the other. They even managed to take a group picture and virtually shake hand.

The images were beamed across town using fiber optics told the entrepreneur. And he then added that he expected this to be available for sale within 6 months from now. When asked whether there was a market for this, he felt that CEO's would be interested in having such a room near their office to be able to give a keynote speech somewhere in the world while loosing a minimum of time.

Now Richard himself pointed out it is not as good for true collaboration because when you are on stage you do not see the hologram, but rather a screen view. To have the full effect, you need to be in front of the image, looking at the stage.

Interested in looking at how it appears, take five minutes to look at the video.

Cloud computing and collaboration

Cloud computing is definitely one of those buzzwords that is currently found all over the Internet and the concept has nearly as many definitions as there are people to write about it.  So at the beginning of this post, let me explain what I understand by the concept. I recognize two different concepts behind the term cloud computing.  First, it consists in a number of IT resources that are made available in near real time over the Internet.  These resources can be compute cycles or storage space or combination of those.  Second, a set of services are made available over the Internet and can be orchestrated together by the user to perform a particular functionality.  Software as a service, often referred to as SAAS, is one instance of such services.  However where things really get interesting, is when services on the Internet can be integrated with proprietary services running within the enterprise IT infrastructure.  The two categories described in my mind represent cloud computing. The first category has appeared  a couple years ago and is being proposed by companies like Amazon and others.  What is really interesting from a collaboration perspective is when we will see the second one appearing.  Today there is not really a valuable collaboration offer.

What I am looking for is an environment that allows companies to quickly create business processes using available services, that low them to do the key collaboration activities they require. These go from planning & forecast collaboration, to inventory collaboration, status information sharing, sales & order planning (S&OP), master data management and the management of orders and invoices. What I envisage may happen is that cloud computing is first used to do things that are not done today. This could be hazardous material reporting, CO2 emission reporting or tracking of counterfeiting. What is important in each of those is for companies to make available proprietary information in return of obtaining a grander picture. However, they would like to keep that proprietary information as much as possible under their own control. Cloud computing and its capability to approach distributed data as if it was an integrated database, is ideal for such type of reporting. But we need standards, and standardized ways to approach the data.

If I am looking at Amazon ACS tools, they are proprietary and incompatible with other environments. As such they do not allow applications to address multiple environments in a seamless and transparent way. It’s what limits the current generation of cloud environments. A lot has still to happen for truly integrated and collaborative environments. But its worth looking at what will be needed as this is the only way we will get people looking at how to address our needs.