New means of Communication

Last November I looked with disbelieve at CNN realizing they were relying on blogs to comment the situation in Mumbai. The real up-to date information was coming from bloggers that combined data gathering in their neighborhood with reporting. It allowed the world to follow. Combined with the iPhoto mechanism put in place several months ago, it transformed the way TV’s are reporting events.

But the Mumbai situation was only one step in the change, the Iranian elections and follow-up events have taken this a whole new direction. Twitter has become the center of the battle, and I have been fascinated seeing the events unfolding right from my TweetDeck screen. Courageous people have and are still keeping the world aware of what happens. Several of them seem to have disappeared in prison or even worse. But at the same time we have started seeing the limits of this real time reporting. Israelis, posting themselves as Iranians, have started trying to destabilize Iran through false information.  Fortunately, the Twitter community has quickly reacted and pointed at their feeds as being hoax. They are probably not the only ones conveying wrong information and as such putting people’s life in danger. But that’s probably the least of their problems.

Now, if we bring this to a business community, we will, albeit at a different level, have similar phenomena. We can learn from what happened and put a couple elements in place:

• First, clearly establish rules of engagements between the members of the community. In the context of Iran, this was obviously not practical, but in a business community it is.
• Second, motivate reporting of unacceptable behavior
• Third, warn and then exclude the participants that do not follow the rules of engagements and make this visible

In doing so, one establishes a certain discipline between the members of the community and ensures they are followed. All members quickly understand the implications of not following the rules. Occasionally refreshing those and reminding members helps keep a community functioning well. 

Web 2.0 and the Enterprise

Late last week, I received a message pointing out social networking had no place in the enterprise. Indeed said the message, Facebook, Twitter and the others do not add any value to the enterprise. Well I choose to respectfully disagree with that comment. Indeed, enterprises should increasingly look at the Web 2.0 space and how it can help them in running their business. There are two main reasons for this:

• First, a new generation of employees are entering the workforce. They are called the Y generation, and have grown up using SMS, Instant Messaging and others. They are all over Facebook, share photo’s in Flickr, video’s in Youtube etc. For them, e-mail is a dinosaur. Whether we like it or not, they are integrating their experience in their business communication in the same way they do privately. If you are interested, a very good case study in the February issue of  Harvard Business Review describes the phenomena
• But there is a more immediate need. In many global companies, travel is severely restricted. But the business needs to go on, and the need for collaboration is not diminishing. Actually, I would argue that the increase in volatility in the current markets only increases that need. Companies have to find new approaches and tools to collaborate virtually.

As pointed out by Dion Hinchcliffe in his blog  entry “Using Web 2.0 to reinvent your business for the economy downturn”, the deeper implication of web 2.0 for the enterprise are often overlooked. The drawing on the left comes from an older entry, but is still very relevant. Listening back to a definition of Web 2.0 given by Tim O’Reilly, I really like the concept of “the user adds value”. Indeed, where in traditional environments you have the producer and the consumer, web 2.0 gives everybody the possibility to contribute. And is that not what we want from a collaboration perspective. To my knowledge, very little research has been done around collaboration tools and what approach to take for what type of business process. Companies need to collaborate all the time, being it for forecasting, sales & order planning, product design or any other critical process.

This brings us back to generation Y. We should take advantage of their arrival to train the organization in the use of such tools to improve collaboration and productivity. If we don’t do that, chances are that they will continue using their favorite tools and expose company information on the internet. I was talking to a client the other day and he pointed out to me he had spent the morning in their local office. He had seen one of their young engineers typing frantically into IM. He was ready to go to him and point out that private conversations did not have their place in the office, but fortunately asked his employee why he was using the tool. As it turned out he was reviewing a beta version of a new software that was being developed by the central IT team in Eastern Europe, and sharing in real time his remarks with the developer who happened to also be an IM fan. My client told me he was happy he had asked first, before beating him up. Now, this scenario is a nightmare for many CIO’s as security cannot be guaranteed. Unfortunately, they do not provide any other means to achieve the same results. Web 2.0 is a tremendous way to harvest the knowledge of the enterprise, increasing productivity and streamline approaches. It is completely under-used, but could be of such a great help in the current downturn. So, what are we waiting for?

Web 2.0, use within the enterprise?

As I mentioned in my last entry, I am currently traveling in Asia. I had the opportunity to meet with a series of business leaders and in at least two occasions, the use of the web 2.0 tools came up. If you are not familiar with the term web 2.0, you may have heard about blogs, wiki's, instant messaging, facebook or linkedin etc.

The point that was raised is whether it makes sense to start using the web 2.0 tools in the enterprise. My feeling is absolutely yes, and for two reasons. First, as the younger generation, who grew up with IM, SMS and facebook, comes on board, taking advantage of their familiarity with these tools, it is a tremendous way to increase the communication with them. Whether they are part of the enterprise, or part of the customer base, they are expecting you to communicate with them using those tools.

But there is a second reason, and that is what I call the "virtual coffee corner". Let's remember the time we were all located in the same office and we got all the gossip and informal communication happening at the coffee corner. That quickly became an essential communication vehicle in the company. It allowed the informal network to develop itself. And we all know and experience the importance of that informal network.

Unfortunately, the desk sharing, home office, tele-working etc. which many of our companies have put in place, have tried to kill the informal network, the gossip and the "corridor radio" as we used to call it. That in return has reduced the loyalty of many employees towards their enterprise. I dare to advocate the importance of rebuilding those networks and would like to suggest the web 2.0 tools give us a unique opportunity to do this. They will allow us to rebuild the strength of the enterprise.

Many CIO's today are afraid of the security risks many of those tools are posing. So, they cut out the IM message streams, make Skype illegal, and discourage the use of any tools such as linkedin, plaxo and others. I believe it is a fundamental mistake. Yes, we need to ensure the IT environment security, but we also need to implement the tools that maximize the productivity of the organization. Web 2.0 is definitely part of that. So, let's start the web revolution within the enterprise!