A Cloud Platform for Data Collaboration?

Hewlett-Packard today announced the availability of a Cloud Computing Platform for the Manufacturing Industry on the back of its product recall partnership with GS1. The product recall approach consists in a cloud based service providing access to product track and trace information across the supply chain and is primarily focused at the FMCG and Retail industry. It allows them to collaborate and exchange data across the ecosystem while not having to invest in a private environment to do so. The real interesting part is that, working with GS1, HP immediately secures a consistent identification of the products, as this is precisely what GS1 stands for. Otherwise one could say this has already been done, but not in the cloud neither with GS1.

The benefit for companies is that the service allows a faster and more effective way to identify the products that have to be recalled, resulting in both a cost and a risk (liability) reduction. The service is available on a subscription basis.

Now, could this be a first example of how companies could collaborate in the future? Rebecca Lawson seems to hint that way. I also found a blog entry on the HP site labeled “A Cloud ecosystem for inter-enterprise visibility” that hint into the same direction. What additional services could be delivered, well Mick Keyes hints at counterfeiting efforts and hazardous materials as other areas.

If I understand correctly and the platform consists in a development and runtime environment that provides data, analytics, management and security services, then I can see many opportunities. In a couple earlier blogs I spoke about the need to exchange structured data across companies. This might be the backbone that would allow us to do just that. Let’s dream for a moment and assume we have available a service allowing us to share information across our supply chain without requiring upfront investments, just “pay-as-you-go”. This would allow us to more easily motivate our partners to participate and experience for themselves the advantages of sharing. It would demonstrate how sharing allows to reduce inventory, to optimize capacities etc.

To date it may just be a dream, but definitely worth monitoring how HP will evolve this platform.

Are IT departments pushing collaboration in the cloud

I was intrigued earlier in the week by a comment made by one of my friends who is doing a lot of work in the collaboration and knowledge management area. He told me about the difficulties he had with the IT department and the lack of support he got for the collaboration tools we use. He made the comment “its like if they want to push us to the cloud”. That actually got me thinking. Indeed, IT departments don’t look at collaboration and knowledge management environments as being critical applications, and in times where budgets are down, where resources are reducing, the first things for which support is reduced are these. Does this actually make sense in a business environment where companies are globalizing, travel budgets are reduced and collaboration increasingly becomes important.

As the number of “Generation Y” workers (born between 1975-1995) surpasses the baby boomers, the social networking literacy increases drastically. With the IT departments not providing the appropriate support systems, the tendency is to use the social networking tools instead. Unfortunately in the current circumstances this exposes enterprises to three key issues:

• First, the level of security of most of the on-line collaboration platforms, at least the free ones (the ones most people turn to), have not been audited. This potentially exposes company confidential information to the world and may result in competitors getting hold of key information early
• What happens in the cloud is completely outside the company's control and makes Sarbane-Oxley and Basel 2 compliance difficult to prove
• Third, this now puts key company information in the hands of a third party that might be subpoenaed to release the information to court without the agreement of the owner in case of a court case. Legal departments see this as a nightmare scenario.

In a cover story, titled “Innovation meets Collaboration”, AT&T describes some of the issues related with internet based collaboration, pointing out though that the gap between the companies that take advantage of the internet and the ones who don’t is widening.

As IT budgets reduce and employees look outside the company for tools to collaborate, it is mandatory that a clear approach is taken and that all implications, including security and legal ones, are reviewed prior a decision is made. Many employees today are not aware of the implications and threats caused by moving documents and confidential information to the internet. I do not advocate the status quo, but rather to approach the problem with eyes wide open. Moving forward, companies will have unhappy surprises, just make sure it is not yours.

Google, Microsoft and the Internet

Today I ran into a couple interesting articles. One in particular spoke about Google's invisibility cloak. Forbes highlights the fact that web researcher net applications recently discovered that between 11 and 30% of traffic streaming out of Google is stripped of its usual identification. In other words the company is unable to make out on which operating system the originating application runs. The article continues by assuming that Google is developing their own operating system to avoid having to rely on Microsoft. Whether this is true or not remains to be seen and only the future will tell. Google was not available for comment, is and that's what they usually say when the information is correct but they are not intending to admit.

This gets me to a question that I have been hounded by for quite awhile. Many people bash Microsoft as the company that wants to concur the world, and name Google as the savior but I increasingly have the impression that Google is doing exactly the same as Microsoft a number of years ago. Secretly they are trying to get hold of every Internet related information that we convey from our computers. It is the secrecy that actually makes it even worse than what Microsoft has been doing. At least Microsoft was predictable.

At this point in time a big battle is starting. On the one side Google has been coming from the Internet and is now trying to take over our desktops and mobiles, while on the other Microsoft has started from our desktops and mobiles and is now, through the launch of there windows live environment, trying to attract us to their own Internet space.

I have to admit that the windows live environment appears to be an interesting one, not in its individual functions, but in the way the functions are integrated. They seem to have done a good job not just of integrating the functions that are running on the Internet, but also the Internet with the desktop. It's worth trying it out.

My belief is that there is place for two competitors in this space, and I really don't know who is going to win. However, what I do not agree with is that the one of them is presented as the devil while the other is the savior. I believe both companies have their own economical strategies and a common objectives to make money. Both are trying to maximize the amount of money they make and consider us as a vehicle to do so.

Unfortunately, as both environments are completely incompatible, to collaborate with others one will have to make a choice. As each of us will end up with its own preference, to avoid turf wars we will all end up requiring identifiers in both emvironments and we will have to learn to use both. But that's the prize of competition I suppose.