Web 2.0, use within the enterprise?

As I mentioned in my last entry, I am currently traveling in Asia. I had the opportunity to meet with a series of business leaders and in at least two occasions, the use of the web 2.0 tools came up. If you are not familiar with the term web 2.0, you may have heard about blogs, wiki's, instant messaging, facebook or linkedin etc.

The point that was raised is whether it makes sense to start using the web 2.0 tools in the enterprise. My feeling is absolutely yes, and for two reasons. First, as the younger generation, who grew up with IM, SMS and facebook, comes on board, taking advantage of their familiarity with these tools, it is a tremendous way to increase the communication with them. Whether they are part of the enterprise, or part of the customer base, they are expecting you to communicate with them using those tools.

But there is a second reason, and that is what I call the "virtual coffee corner". Let's remember the time we were all located in the same office and we got all the gossip and informal communication happening at the coffee corner. That quickly became an essential communication vehicle in the company. It allowed the informal network to develop itself. And we all know and experience the importance of that informal network.

Unfortunately, the desk sharing, home office, tele-working etc. which many of our companies have put in place, have tried to kill the informal network, the gossip and the "corridor radio" as we used to call it. That in return has reduced the loyalty of many employees towards their enterprise. I dare to advocate the importance of rebuilding those networks and would like to suggest the web 2.0 tools give us a unique opportunity to do this. They will allow us to rebuild the strength of the enterprise.

Many CIO's today are afraid of the security risks many of those tools are posing. So, they cut out the IM message streams, make Skype illegal, and discourage the use of any tools such as linkedin, plaxo and others. I believe it is a fundamental mistake. Yes, we need to ensure the IT environment security, but we also need to implement the tools that maximize the productivity of the organization. Web 2.0 is definitely part of that. So, let's start the web revolution within the enterprise!